What Demand Analytics Shows About What B2B Buyers Need Right Now
ยท Demand Analytics
How minesales.ai Demand Analytics turns researched company pain points into clear insight on what B2B buyers need, which teams and industries need it, and where to sell first.
Demand Analytics shows what B2B buyers need by counting the real problems found in researched companies. Instead of guessing from surveys or search trends, it groups pain points from company research by problem type, buying theme, buyer function and industry. You can see which problems are most common, which teams own them, which industries feel them most, and which industry and function pairs are the best places to start selling.
Why demand data from research is different
Most market data tells you what people search for or what they say in surveys. That is useful, but it is one step removed from buying. Demand Analytics starts from something closer to a purchase: specific problems found in specific companies, each one linked to a team that owns it and to an opportunity someone could sell.
| Source | What it measures |
|---|---|
| Search trends | What people are curious about |
| Surveys | What people say they care about |
| Intent data | Which companies read content on a topic |
| Demand Analytics | Which problems researched companies actually have, and who owns them |
What you see in Demand Analytics
Open it from /3d-mine and click Analytics in the top bar. Each panel answers one question.
| Panel | Question it answers |
|---|---|
| Key numbers | How many companies, opportunities and problems are in my selection? |
| Next steps | What should I do with this data? |
| Problem groups | Which kinds of problems come up most? |
| Buying themes | Which specific topics inside each group are biggest? |
| Top pain points | Which single problems are mentioned most? |
| Problem bundles | Which problem groups show up together in the same opportunity? |
| Buyer function x problem | Which teams have which kinds of problems? |
| Industry x problem | Which industries have which kinds of problems? |
| Where to sell first | Which industry and team pairs are the best places to start? |
Insight 1: Which problems are most common
Problems are sorted into nine groups:
| Group | Examples of buying themes |
|---|---|
| Operations | Capacity and throughput, asset reliability and maintenance, quality and process control |
| Supply Chain | Logistics and freight, inventory and warehousing, procurement and spend |
| People | Talent acquisition, staff retention and engagement, skills and training |
| Risk | Cybersecurity and access, regulatory, licensing and tax, audit and internal controls |
| Money | Cost reduction, cash flow and working capital, profitability and margins |
| Technology | Legacy and core systems, data and analytics, AI and automation, cloud and infrastructure |
| Growth | Demand generation and pipeline, new markets and expansion, product and innovation |
| Customers | Customer experience, retention and churn, onboarding and adoption |
| Change Management | M&A integration, operating model and footprint, restructuring and turnaround |
Seeing which groups are biggest in your industry or country tells you which problems to lead with in your messaging.
Insight 2: Who owns the problems
The Buyer function x problem heatmap shows which teams have which kinds of problems. Darker cells mean more companies. This tells you who to target. For example, if Technology problems are concentrated in IT but Money problems sit in Finance and Operations, a cost-reduction offer may need to reach two different buyers.
Insight 3: Which industries need it most
The Industry x problem heatmap does the same by account industry. Use it to find industries where your strongest offer matches the most common problems, and industries you may be overlooking.
Insight 4: Where to sell first
Where to sell first ranks industry and buyer function pairs by how many companies have problems there, then by how many problems each company has. It is the shortest path from data to a go-to-market decision. Read Where to Sell First: Using Industry and Buyer Function Heatmaps for how to use it.
Insight 5: Which problems come together
Problem bundles show pairs of problem groups that often appear together in the same opportunity, such as Technology and Money. If two kinds of problems tend to come together, you can package your offer around both, or use one as an opening to discuss the other. See Problem Groups, Buying Themes and Problem Bundles.
Filter the data to your market
At the top of the page:
- All opportunities or My Business: all researched companies, or only your own pipeline.
- Industry and Country: narrow every panel at once. Remove a filter with the x on its chip.
With My Business, Demand Analytics shows the problems in your own pipeline, plus a status view of your research.
See the companies behind a number
Many numbers are clickable. On a paid plan, clicking a pain point, theme, group, bundle or heatmap cell opens a full-screen list of the opportunities behind it. From there you can unlock an account and open its details. See See the opportunities.
How the data is kept fair and private
- Counts come only from companies whose research is public on minesales.ai, or from your own pipeline in My Business.
- No company names, people, deal values or seller details are shown in the analytics.
- Grouped rows need at least three distinct companies before they appear.
Who uses Demand Analytics
- Founders and sales leaders choosing which markets and buyers to focus on
- Marketing teams deciding which problems to write about and which industries to target
- Account executives checking which problems to raise with a given industry or function
- Product teams seeing which problems come up most in their target market
Key takeaways
- Demand Analytics counts real problems found in company research, not searches or survey answers.
- It shows which problems are most common, who owns them and which industries feel them.
- Where to sell first turns the data into a starting market.
- Problem bundles help you package offers around problems that come together.
- On paid plans, every key number links to the opportunities behind it.
Frequently asked questions
What is demand analytics in B2B sales?
Demand analytics is the analysis of what buyers need, by problem, industry and buyer function, so sellers can decide where to focus. minesales.ai Demand Analytics builds it from pain points found in researched companies.
Who can use minesales.ai Demand Analytics?
Signed-in users with a credit balance above 0. Looking at it does not spend credits. Clicking a number to see the opportunities behind it needs a paid plan.
Where does the data come from?
From the pain points found when minesales.ai researched each company account. Each pain point is matched to a problem group and buying theme.
Can I see Demand Analytics for my own pipeline?
Yes. Switch to My Business at the top of the page to see the same panels built from your own researched accounts.
Is there a visual version?
Yes. The 3D Mine shows the same research as a 3D pit, where layers are teams and gems are problems.